- Category: Resources
- Published: 03 September 2014
Without a doubt, the political, economic and social-cultural success of any country lies in the way it perceives its human resources inform of people whom oftenmake up for the workforce across the board and for that reason contributing to the nation’s Gross Domestic Product. From this very notion, we gather that the fiscal goals of any government can only be realized through its holistic involvement of its peoplewho by the way must be in good health to even work in the first place. Be that as it may, the point of departure in regards to access to good health across the board has been adversely affected by the monetary difference between the rich and the poor with individuals taking home low incomes being solely pegged on the regions they live in because of highly and lowly ranked states (case with United States) and the fact that some of the heavy taxes imposed on the better paid citizens goes towards gifting the former group of people with affordable and ameliorated health care as is with the ObamaCare program (Culp-Ressler, 2013).
For starters, this newly adopted method especially in the United States (which will serve as an example throughout this discourse) is ideally a more personalized replica designed to offer patients access to capsulated medical services including doctor appointments, email consultations among many other related activities. Essentially, it is an extended health examination from your doctor that comes at a fee paid monthly (Hsieh, 2013 ). In light of this, a lot has to go into play while making considerations for a marketing plan geared towards reaching the low-income earners and underserved populace. Basically, this group acts as the main niche therefore making it easier to devise a pin pointed strategy that meets their needs and satisfaction. Other than that, niche marketing out to be so appealing and unique to the target group to the point of not attracting competition which is what this program can realize (Hartline & Ferrel 2012). Be that as it may, the success of this plan will profoundly rely offering great services that the competitor cannot think of; after all, there is a lot of competition in this kind of medical care which is slowly moving from the assembly line that was overcrowded and time consuming for doctors and patients alike. Other than proving baseline sensitization and education to the patients, the marketing plan should cater for existing and emerging technologies which can accord both the patient and health giver quality time even on the go. These include: email bookings, phone/house calls, Skype among many more avenues and phone applications. With these services, the doctor can administer medical care without causing too many inconveniences and hence reduce the eminent threats. In addition, the plan should be geared towards reaching out the people and for this reason offer doctor-to-patient home visits to further market, sensitive and gain a customer base (initial push strategy). At the height of all these would be to incorporate an installment plan for patients to pay for the medical services over a stretched period of time. This will not only attract them but will also place the entire program as a unique vehicle to access affordable medical care to the target groups. On the hand, concierge services will be of great benefit not only to the patient for the mentioned reasons but also because the hospital will stand to profit from it. While most of these services serve the underprivileged they only cater for basic tests and send you additional and more advanced checkups in a fully-fledged hospital such as the one provided herein. This will thus translate to more profit margins and customer base for the hospital but not limited to organized, efficient and palatable atmosphere created through this latest ‘click and book’ modalities for patients (Armour, 2012 ). The most apparent challenges to the hospital here concerns internal structures but mainly triggered by external forces. To begin with, this model is fast catching up and its adoption is not unique to the hospital in debate alone and therefore competition among caregivers for available physicians will be there further throwing the ‘personalized’ service into unwarranted disarray. Other internal affairs will involve physician-patient likeability although that can be achieved overtime.